.. and in their desire to safeguard their cultural-religious identity from the onslaught of the global consumerist civilization: the problem with fundamentalists is not that we consider them inferior to us, but, rather, that THEY THEMSELVES secretly consider themselves inferior (like, obviously, Hitler himself felt towards Jews) - which is why our condescending Politically Correct assurances that we feel no superiority towards them only makes them more furious and feeds their resentment. The problem is not cultural difference (their effort to preserve their identity), but the opposite fact that the fundamentalists are already like us, that they secretly already internalized our standards and measure themselves by them. (This clearly goes for Dalai Lama who justifies the Tibetan Buddhism in WESTERN terms of the pursuit of happiness and the avoidance of pain.) Paradoxically, what the fundamentalists really lack is precisely a dosage of "true" "racist" conviction into one's own superiority.
The perplexing fact about the "terrorist" attacks is that they do not fit our standard opposition of Evil as egotism, as disregard for the common Good, and Good as the spirit of (and actual readiness for) the sacrifice for some higher Cause: terrorists cannot but appear as something akin to Milton's Satan with his "Evil, be thou my Good": while they pursue (what appears to us) evil goals with evil means, the very FORM of their activity meets the highest standard of the Good. The resolution of this enigma is easy, known already to Rousseau: egotism (the concern for one's well-being) is NOT opposed to common good, since altruistic norms can easily be deduced from egotist concerns.
Slavoj Zizek, Some Politically Incorrect Reflections on Violence in France & Related Matters